A first introduction.
The business card
Business card design. Supplied front and back artwork; physical production and QR destination have not been verified.
CHOICE POINT PROTOCOL / THE FACTORY
Make it matter.
Creative work, connected to the way people live and do business.
A door opens.A STAGED VISION OF THE WORK
Explore the work ↓INDEPENDENT THINKING.
CONNECTED EXPERIENCES.
CONNECTED EXPERIENCES.
I turn business ideas into things people can use.
I’m Michael Loftin. The Factory is my work through Choice Point Protocol: websites, apps, business workflows and brand experiences, shaped around the next step.
Book a call01 / A DIFFERENT WAY TO SEEWEBSITES
STEP INSIDE / Interactive concept
Open live site The painting. Then the room.
Use your mouse wheel or trackpad inside the live site to move from the painting into the room. Artwork by Christina Sorace MacKinnon.
Christina’s designer site: the original interactive painting-to-room reveal. Interactive concept. This is the actual external site. Open the full experience in a new tab.
STEP INSIDE / Interactive concept
Open full preview A little wild comes to life.
Let the fox arrive, then move your pointer through the opening and explore the classes.
A little wild is on its way.
Loading the original animated fox.Interactive concept. Playable copy of the original project. Original animation and class discovery; external program links open separately. Open the full experience in a new tab.
Distinctive worlds. Clear ways forward.
Explore the Websites room02 / USEFUL IDEAS, IN MOTIONAPPS
STEP INSIDE / Interactive prototype
Open full preview Meet your next team.
Meet the robot, then try the ten-question diagnostic and explore the proposed organization.
Interactive prototype. Playable copy of the original project. Entries stay in this preview session. Sign-in, checkout and cloud saving are not connected. Open the full experience in a new tab.
A DAY BECOMES A PRACTICE / DESIGN CONCEPTSet a direction.
Set a direction.
Find your rhythm.
Start with a goal. Explore the day. Return to an evening reflection. Try the existing planner concept below.
Illustrative goals, scores and responses. No live AI or connected journal data. Entries are not saved.
Inside the plannerMeet the idea. Try what it can do.
Explore the Apps room03 / KEEP THE NEXT STEP MOVINGWORKFLOWS
FOLLOW THE CONNECTION / PROCESS ILLUSTRATION
The right conversation starts before the call.
A short questionnaire gathers business context and investment fit, with qualification and booking connected to GHL.
01 / 03
Visitor answers the questionnaire
Working qualification and booking confirmed by Michael. No conversion improvement is claimed.
Animated explanation of the recorded process. No live CRM data, calls or submissions.
From the first question to the next conversation.
Explore the Workflows room04 / OUT INTO THE WORLDBRAND & PRINT
WHEN THE DIGITAL BECOMES PHYSICALA first impression.
Explore Brand & Print A first impression.
A real exchange.
ONE BRAND / THREE CONNECTED EXPERIENCESRecognizable.
Recognizable.
Wherever you meet it.
The CPP website, business card and trifold share the same visual identity. Explore them together.
STEP INSIDE / Live website
Open live site CPP main website
See the motion, explore the services and follow the path to a conversation.
Live website. This is the actual external site. Open the full experience in a new tab.
The fuller picture.
The trifold
Brochure design. Supplied inside and outside artwork; physical production and QR destination have not been verified.
FOUR WAYS INTO THE WORK
Find your starting point.
A NEXT STEP, TOGETHER
What could we make possible for your business?
Start with a conversation about where you are and what you need next.
Book a call